Blog
Behind the Scenes · 10 April 2026
100,000 Cocktails in One Week
What Carnival in Salvador taught us about beverage operations at scale.
By Preshh
Few environments test a beverage operation like Carnival in Salvador. During one edition, the Purgatório operation served more than 100,000 cocktails across the week — with peaks of roughly 24,000 in a single day.
At that scale, there is no room for inconsistency or bottlenecks. Every second and every serve matters.
Volume is the ultimate stress test — and the best teacher.
Experiences like these shape how we think about Preshh: built for the real world, refined by the people who work at the sharp end of hospitality.
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